If you have come to this page, it is because you need to find out how to unlock Amazon accounts through an Amazon suspension appeal. But first, I would like to make some assumptions.
Amazon is the most significant e-commerce player in the world (in the East, we find the giant Alibaba, ed), and many entrepreneurs have already discovered the potential of this online channel: conversion rates above the sector average, exponential growth in turnover in a short time and ease of sale even outside one’s own country.
With a few clicks and some data (EAN/UPC code, product condition, quantity available in stock, and sale price), it is possible to publish an offer for a product already present in the Amazon catalog in a few minutes. On the other hand, if you want to insert a new object – taking advantage of the private label business model – the procedure is a little longer, but the results are guaranteed.
This ease and benefits the Amazon platform offers often come with a great suspension price when you go against some of their rules. Still, not all suspensions come from your part; some are due to technical glitches with the Amazon system. Hence, whatever the case, you need to get an Amazon reinstatement to continue using the platform.
What Metrics Does Amazon Monitor?
All Amazon sellers know how crucial their sales performance is for the growth of their online business. Within the Seller Central, there is a dedicated section called “Account status” which collects the most important metrics for a seller, grouped into three macro-areas:
- Customer service performance
- Policy Compliance
- Shipping performance
Those who exceed the values Amazon imposes risk the immediate loss of selling privileges. In other words, Amazon may temporarily lock down a seller account and withhold its funds until the issue is resolved.
This infamous event, often underestimated by many entrepreneurs, represents a real threat since the orders stop arriving, and the collections remain in Amazon’s coffers for an undefined period. Many times, the funds remain blocked for more than 90 days declared by Amazon. And it is precisely in these cases that it is necessary to draw up an “Action Plan.”
What Is an Amazon Action Plan?
The “Plan of Action” (abbreviated to POA) is a document required by Amazon’s Performance department, necessary in order to be able to reopen your seller account following the removal of selling privileges.
The Amazon Action Plan is a letter addressed to Amazon that must comply with very specific patterns in order to be read and accepted by Amazon’s Performance Department. The Action Plan must essentially answer three questions:
- What is the cause that generated the problem?
- What actions have you already taken to resolve the issue?
- What steps have already been taken to prevent the problem from happening again in the future?
Why Does Amazon Reject an Action Plan?
Amazon’s Performance department rejects many Action Plans due to inappropriate language, lack of details, legal documents, or precise information released by the seller. As Amazon consultants, we have read many incorrect POAs, which are:
- too short
- too superficial
- containing false statements.
However, we know that writing a good Amazon Action Plan can reopen an account even after an hour.
How To Reopen an Amazon Seller Account?
Therefore, the advice I give to all Amazon Sellers is to check their “Account Status” area in Seller Central on a daily basis and to resolve each complaint as soon as possible. If the account loses sales privileges, you can contact the Mari-Marketing agency specializing in Amazon Action Plans for a first free analysis of the account. You can easily book a free consultation with the agency on their webpage.
